Mission

vision

Leader of a greener, more performing and synergic aluminium ecosystem allowing an increased transformation and a broader use of aluminium with people at the heart of its success.

Our core values

Leadership

Our catalytic and convening role fosters the synergy between stakeholders and allows us to be proactive in finding solutions as well as highlighting the use of aluminium wherever needed, enabling us to have a major impact on all spheres of the ecosystem to eventually develop an culture based on aluminium.

Collaboration

With an open mind, we work closely with our partners to achieve our common objective by combining innovative ideas and by supporting each other for the sake of the industry’s growth and outreach.

Transparency

We act with transparency to ensure that we share precise, complete and accessible information, in accordance with trust rules. We choose to share our knowledge, our achievements and our projects for better information sharing within the ecosystem so everyone can adequately accomplish their role in order to create a strong, acknowledged and renowned industry.

Determination

We are enthusiastic to be working in a progressing and excelling perspective all while rallying the ecosystem’s stakeholders around promising projects devoted to the development of aluminium and the industry’s overall performance.